The business of branded merchandise, on one page.

Promo news is spread across trade associations, platform blogs, supplier press releases, podcasts, LinkedIn and the marketing press. Nobody reads all of it. We do, and we put what matters on one page: the lead story, three things to know, what to sell, the rules that protect margin, and a short list in brief. Every line links to its source.

A few times a month we publish a longer read with the numbers behind a theme: tariffs and landed cost, what the platforms actually shipped, who bought whom, what is selling, and which industry figures survive scrutiny.

It is researched and written by people, not generated by a bot. If a number cannot be verified at its source, it does not run.

MerchWire is made by the team at AltOps, an automation company that works with distributors. The editorial is independent: we stay neutral on every platform in the industry, and AltOps is never the answer to a story.

Seen something we missed? Email kavish@altops.co.